While studies are often limited to a specific app or operating system, some studies have suggested upwards of 25% of users open emails in dark mode, which can change how a company’s emails and messages can appear.Ī favorite of coders and gamers, some people enable Dark Mode to reduce eye strain, while others swear it helps conserve battery life on their devices. Dark Mode is a great example of how designing for personal preferences-while not mandatory or legally obligated-can show that brands are being thoughtful in how they engage with individuals.įor background, many email clients and apps offer a Dark Mode option that allows users to change the color scheme of an interface or application to a darker color palette. As more tools offer dark mode options, companies need to make changes to their existing email processes to account for this growing consumer preference.
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